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Pocahontas County Convention & Visitor's Bureau

2011 marked the rollout of the brand revolution for Pocahontas County; migrating the tourism giant from a glossy corporate look and feel developed by its prior marketing agency—into the tactile organic look and feel designed to liberate potential visitors, and set the hook.
Also new with the Presidio rollout, all ads include multiple contact methods, that are integrated into Google Analytics so ROI on all ad spending can be measured.