Collateral Material – Event Promotion
A sample of some of the collateral material Presidio developed for the 2010 Miner’s Celebration for the Mine Safety Technology Consortium. We crafted the “Because of you” campaign and generated PR buzz to solicit the public for nominations. The public nominated Coal Miners for awards in 3 categories: Heroism, Innovation, Community Service. We then shot HD video vignettes of each award recipient and honored them with a video presentation at the award ceremony. Of note, Gov Manchin attended and spoke at the event.